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Christopher Shunn President, Smart Dental Marketing |
How To Professionally Market Your Dental Laboratory The Problems Facing The Dental Laboratory The dental laboratory industry is getting increasingly competitive. More and more dentists have decided to do their own restorations using chair-side milling machine. The off-shore overseas laboratories will continue to have an impact on laboratory prices. Discount dental laboratories are always willing to cut their price just to get a new dentist to give them a try. Labor costs, your major laboratory expense, will continue to increase...and finding and keeping good technicians at the bench will continue to frustrate many dental laboratory owners in the future. Will your dental laboratory we able to effectively compete? How Would You Like to Learn How To Double the Size of Your Dental Laboratory in the Next 12 Months? Advertising and marketing is expensive. How much would you have to spend in the next 12 months on advertising and marketing in order to double the size of your dental laboratory? If you are like most dental laboratories, using their current marketing strategies, no amount of money could do the trick. If your marketing isn't working...it wouldn't matter how much money you spend. If your marketing sucks...it sucks. And spending a lot more money saying the same thing will just suck more money out of your pocket. You Can Learn the Secrets of Growing Your Dental Laboratory Without Spending A Lot of Money...Dental Marketing Expert Can Show You How We can show you how to easily double the size of your laboratory in the next 12 months... and it won't cost you a ton of money. In the past, I personally owned 14 different dental laboratories in a 15 year period. I had laboratories in four different states. Prior to entering the dental laboratory, I received my university degree in the area of marketing and business communication. I grew each of my dental laboratories fast without spending a lot of money. And we can show you how. Learn How To Get Each of Your Current Client-Dentists To Refer Just One New Dentist To Your Dental Laboratory This Year. What if you could get each of your dentists to refer just one other dentist to your laboratory in the coming year? If you could learn how to average just one new dentist client referred from each of your existing dentists...you would double the number of active clients that you are servicing. We can show you how. Help Each of Your Current Client-Dentists Learn How To Produce Much More Crown and Bridge Each Month. Now imagine that each of your existing dentists were doing twice as many restorations each and every month. Sound crazy? Well it is possible. The average dentist in America is only producing about 10% of the dentistry that they could and should be producing. We can help all of your existing dentists to begin sending you 25%, 50%, 100%, or more in crown and bridge than they are currently. How much happier do you think that your current clients will be? Create More Loyalty With Your Existing Dentists. How much more would your dentists love you if you help them to substantially increase their income? Would they go looking for a cheaper lab if you were the one who helped them to double or triple their current production? Helping your dental clients to become more profitable is the best way to increase client loyalty. The Best Marketing Secret of All--Giving Dentists What They Really Want The Most...New Patients! Every dental laboratory claims to offer the highest quality, attention to detail, the best service, and the absolute best pricing. All labs promise that they will work hard to meet the needs of the dentist...and of course all work guaranteed. Basically all labs are saying pretty much the same thing. But what are dentists really interested in? What if you could provide a service that none of your competitors could match...and something that 98% of all dentists want and need? We can show you how. About 19 years ago, while still owning several dental laboratories, I began offering dentists something entirely new--way outside the box. The result was an instant success. I developed a system of generating new patients for the dental practices that I worked with. The result was an instant success. Unique Vendor Supported Marketing Program Works Like Magic. You Send Dentists New Patients...They Will Send You Their Lab Business... Instead of spending your marketing dollars doing trade shows, sending worthless letters and direct mail brochures, wasting money on expensive and ineffective trade journal advertising...spend your marketing dollars promoting dentistry to consumers. We have created a comprehensive marketing program that generates new patients each and every month. When you can send new patients to a dentist, he or she will gladly send you their lab work. Dentists were essentially willing to send me their lab work because I was sending them new patients. This was a real win-win and I can teach you how to do the very same thing. How To Become An Instant Overnight Success About 27 and 1/2 years ago I developed a perfect marketing strategy that became the basis of my success during the next 15 years that I owned and operated dental laboratories. This strategy solves a need is a need that is not being met--even today after all these years--that could attract many new dentists to your laboratory like crazy. I used this marketing strategy to build 14 different successful dental laboratories. The crazy thing was that my competition said that it couldn't be done--yet we were doing it everyday. And dentists were willing to pay a premium on every crown that we delivered. The strategy is so simple that every dental laboratory could do it...but 99% of them never will. It is simple to do and wins new accounts all of the time. How To Attract The Keep The Best Technicians In Your Laboratory Another major problem faced by every dental laboratory owner that I have met is how to attract and keep good technicians. Many dental laboratory owners have experienced the situation of training a good technician to the point where they are finally doing nice work...then they leave and go to work for another laboratory...or worse, they start their own dental laboratory and become a competitor (and go after your doctors with a cheaper price). I can show you a simple technique to attract the very best technicians and keep them happy. Laboratory-Sponsored Dental Marketing Program Each month Smart Dental Marketing presents several seminars around the country. Your laboratory can sponsor a seminar right in your own backyard and invite all of your dentists to attend as your guests...free. And you can invite prospective new client-dentists to attend free if they are willing to give your laboratory a try. Every dentist that attends the seminar will learn a dozen or more new strategies to grow their dental practices fast, without spending a lot of money. They will learn how to generate many more new patient referrals, cut their advertising, and learn how to professionally market their dental services. They will learn how to make better case presentations and get patients to accept treatment. They will understand how to help patients by offering more payment options to help patients to make affordable payment arrangements. The average dentists that applies what they learn at the Smart Dental Marketing Seminar can easily become 25% more productive immediately. Imagine if all of your dentists began sending 25% more crown and bridge cases right away? If your client dentist cannot attend the seminar in your area, they can attend any Smart Dental Marketing Seminar of their choice. The normal cost of the seminar is $695. Imagine giving each of your dentists a gift worth $695 that will help them make many times that amount in increased monthly revenue. And when your dentists are busier... your dental laboratory is busier. Comprehensive New Patient Marketing Programs
Comprehensive Program Will Grow Your Dental Laboratory Fast, In The Most Professional Manner Possible, Without Spending A Ton of Money. These are just a few of the innovative techniques that can dramatically differentiate your dental lab, dramatically improve your bottom line, and increase the loyalty and referrals of your clients. Phone To Schedule A Free Consultation and Marketing Needs Assessment
For More Information, phone 1-800-276-4533 |
